Seven Deadly Sins- Lust
Author/Photographer- Carli Hermes
Publication Source- http://dievca.wordpress.com/2014/01/25/shameless-suitsupply-and-carli-hermes-something-for-master/
Date- January 25, 2014
Denotative Examination- This text depicts a very well
dressed man in an expensive apartment bending an attractive woman over the
counter. It appears that she is very submissive to him and he is preparing to
have sex with her. Both people in the photograph appear to be exhibiting lust
and are obviously attracted to each other.
Connotative Examination- When looking at this advertisement
in context, it is obvious that the author is attempting to sell the product
using lust. The photograph is advertising for Suitsupply which is a men’s
fashion brand based out of Amsterdam. Suitsuppy is encouraging men to buy their
suits by advocating lust and implying that the men who wear the suits will be
able to make love to beautiful women. The advertisement plays on men’s emotions
and encourages them to purchase Suitsuppy suits so beautiful women will be
attracted to them.
Intended Audience- The intended audience of this
advertisement is men. Suitsuppy uses lust to draw the attention of men and
encourage them to buy a suit. Suitsuppy is probably targeting wealthy men
because their least expensive suits sell for around 350 dollars and the man
portrayed in the Advertisement is in a nice apartment. They have the cultural
experience to know that men are attracted to beautiful women, so Suitsupply is
playing on this weakness. The author used a bold, sexual image to attract men
to the ad and persuade them to buy the product. The surrounding colors of the
apartment are dull, drawing attention to the shiny skin of the woman in the ad.
The photographer took advantage of the deadly sin of lust and employed in to
convince men to buy Suitsupply’s suits.
I like your connotative examination and how you connected the emotions displayed in the image to the product being sold. I agree entirely that this advertisement could influence males in their suit choice to some extent. To me, however, it does not appear that the woman is interested in the man at all, based on her infatuation with her drink. Do you think that this could reflect society's increasing acceptance of casual and/or detached sex?
ReplyDeleteI agree with Justin that the woman was more interested in her drink than her "friend". I'm confused on why they would choose to include this detail in this advertisement. Perhaps to show the societal "norm" of the casualty of such situations or maybe even to acknowledge the emotionless ways portrayed in this ad? I have no idea, but the word SHAMELESS in the bottom right makes me think that Suit Supply wants the audience to give in to the purchase of the suit and to the deed itself.
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