The Deadly Sin of Lust

Seven Deadly Sins- Lust

 Author/Photographer- Carli Hermes

Publication Source- http://dievca.wordpress.com/2014/01/25/shameless-suitsupply-and-carli-hermes-something-for-master/

Date- January 25, 2014

Denotative Examination- This text depicts a very well dressed man in an expensive apartment bending an attractive woman over the counter. It appears that she is very submissive to him and he is preparing to have sex with her. Both people in the photograph appear to be exhibiting lust and are obviously attracted to each other.

Connotative Examination- When looking at this advertisement in context, it is obvious that the author is attempting to sell the product using lust. The photograph is advertising for Suitsupply which is a men’s fashion brand based out of Amsterdam. Suitsuppy is encouraging men to buy their suits by advocating lust and implying that the men who wear the suits will be able to make love to beautiful women. The advertisement plays on men’s emotions and encourages them to purchase Suitsuppy suits so beautiful women will be attracted to them.

Intended Audience- The intended audience of this advertisement is men. Suitsuppy uses lust to draw the attention of men and encourage them to buy a suit. Suitsuppy is probably targeting wealthy men because their least expensive suits sell for around 350 dollars and the man portrayed in the Advertisement is in a nice apartment. They have the cultural experience to know that men are attracted to beautiful women, so Suitsupply is playing on this weakness. The author used a bold, sexual image to attract men to the ad and persuade them to buy the product. The surrounding colors of the apartment are dull, drawing attention to the shiny skin of the woman in the ad. The photographer took advantage of the deadly sin of lust and employed in to convince men to buy Suitsupply’s suits.

Can't bury these tales: Canterbury Tales & Jane Eyre

Question Six- How does the character's alienation reveal the surrounding society's assumptions and moral values? 

     Toward the end of the passage when the main character is alienated, the surrounding society's values are obvious. Mr. Brocklehurst is very unforgiving and views every mistake as a flaw. He called the character forward and alienated her from her peers to make her an example. His actions show that the society does not care for the girls as individuals but simply wants them to follow in line and respect the many rules and regulations set out for them. The society does not permit any sin or mistake, no matter how minuscule, to go unpunished. They believe that if the body is not set in line after it commits a sin, then the soul will be lost. The society assumes that a small mistake marks someone as being influenced by the devil. If a girl slips up and does not follow instructions to the tee, society assumes that she is filled with sin and needs to be punished. When the main character is aliened, the reader can infer that the girls are held accountable for every mistake they make and subjected to excessive punishments to serve as examples for everyone else. It is clear that the society has few morals when punishing the girls and individuals. Their moral values are the extent of the girl's acceptance of the rules laid out for them. They assume that every girl that sins must be punished or she will fall to the devil and corrupt the others. The character's alienation reveals how the society lacks to value the girls individually and pays little attention to their feelings because the society assumes that these are insignificant in the big picture and play a little role compared to the importance of obeying the rules and keeping accountability.